Back 2 Basics – Outdoor Adventure Therapy
Diana Hobstetter: Website Design and Site Architecture
Otoño Lujàn: SEO, Analytics, Adwords
Timm Freeman: Branding Refinement
WordPress Website (Responsive), Search Engine Optimization (SEO)
About The Project
Seven Blocks Design designed and developed a new WordPress website for this long-term residential drug and alcohol rehab with a unique multi-faceted program. One of the main goals of the site was to make it easier for site visitors to obtain information as well as improve search findings.
In terms of design, the approach was to open it up evoking the expanse of nature. Photos from all their outdoor adventures populate the site in headings and slideshows with the content information in dark brown and blue tones on pale wood backgrounds. The concept was to create a feeling of comfort and calm while retaining a masculine quality, and incorporate the element of nature that makes them unique in their field. Their previous site was darker with hard-to-read light-colored text.
The site is Responsive, meaning it adapts to the device it’s being viewed on (desktop, tablet, mobile).