Seven Blocks Design

Seven Blocks Design is about using design for engagement and communication — between our clients and their audience, and between our team and our clients.

Seven Blocks Design is about the concept of building blocks for design-focused branding and marketing.

Inspired by other “seven blocks” philosophies  on social media and user experience, founder Diana Hobstetter based the company name on the concept of building blocks as a foundation to growth.

Our “Seven Blocks”

  1. creative/artistic/design-focused
  2. brand-aware
  3. user experience-centric
  4. tech-experienced
  5. social media-savvy
  6. client-empowering
  7. friendly

Diana Hobstetter

Designer / WordPress Specialist / Online Presence Strategist

Diana is an all-around creative person who is involved with art and design, music and performance, and branding and marketing. She draws from her varied experience to work with businesses to develop their brands and online presences. Diana loves designing and building sites in WordPress, although she started creating websites in the mid-1990s before WordPress even existed!

A vibrant and empathetic person, Diana understands and inspires her clients. She is a firm believer in empowering people to take charge of their communication with their audience, and loves teaching people to utilize technologies to build brand loyalty.

Seven Blocks Design 2012-Present

Rebranded design business to focus on providing online presence solutions to businesses, including WordPress websites, social media solutions, and training clients to take control of their online presence.

Second Street Design Studio 2002-2011

First design business with a focus on html sites for small businesses and organizations.

Tech III, Inc. 1997-2001

Art Director & Web Designer at tech company.

  • WooCommerce Meetups (2015)
  • WordCamp (2014, 2013, 2012)
  • Aquent Gymnasium: CSS (2014)
  • Adobe Live: Illustrator (2014)
  • Google Analytics (2014)
  • Yelp for Business (2014)
  • Social Media for Designers (2014)
  • SoCalUX Camp (2013)
  • Moving WordPress (2013)
  • Responsive Design CSS3 & HTML5 (2012)
  • Adobe Creative Now with Adobe’s Terry White (2012)
  • Social Media for Businesses (2013)
  • Photoshop Painting with Jack Davis (2012)
  • Adobe Edge (2012)
  • WordPress Child Themes (2012)
Open Studio: Artists Online (1997)

Program funded by the National Endowment of the Arts to teach artists and arts organizations to develop websites.

Musician 2005-Present

Mrs. Hobbs (Singer/Accordionist), Ketchup Soup, The Ooks of Hazzard, and more

Visual Artist 1990-2005

Paintings, Mixed Media, Digital Prints

Non-Profit Art Organization Co-Founder 1990-1991

France: Art Cooperative to present concerts, exhibitions, and theatrical performances on a barge on the River Seine, outside of Paris

Event Organizer 2005-2012
  • Elementary School Art Program (PTA Reflections)
  • Music events (ranging from 3-17 bands per event)
Arts Administrator 1986-1990

England: Arts Council of Great Britain, The Royal Academy of Arts, Angela Flowers Gallery

Bowdoin College 1982-1986

BA in Fine Arts, Graduated Cum Laude
Included Semester Abroad at Syracuse University, London, England

  • SoCal & Hollywood WordPress Users Groups
  • LA WooCommerce User Group
  • LA Web Developers Group
  • LA Adobe User Group
  • LA Photoshop Users Group
  • LA User Experience Group

Web Design
Content Management Systems (CMS)
User Experience
Logo Design
Print Design
Social Media
Online Strategy
WordPress Training


Timm Freeman

Business Development / Branding / Print

Timm Freeman is a graphic designer with a long history in high-end editorial and branding work. He got his start at Tower Records Corp ad agency, then moved on to join branding firm Addis/Cresson, and was Creative Director for Brentwood Publishing Group, overseeing the design and layout of six monthly regional lifestyle magazines.

As an independent design and branding services provider and consultant, Timm works in tandem with clients to craft a brand’s story, moniker, and total package look and feel from print to web and beyond. Timm is also a family man and musician with a passion for forward-thinking, earth-conscience global outreach.

Otoño Lujàn

Analytics / SEO / Lead Generation

Otoño Luján is an entrepreneur and marketing strategist who has founded and run multiple business ventures. His expertise is in driving online traffic to websites and working with business owners to capitalize on and convert that traffic. He is multi-lingual, and can translate SEO, SEM, ROI and web analytics into English.

He is a tenacious problem solver whose unconventional approaches achieved results where others have failed. He has a soft spot for the underdog and spends a generous amount of time helping small business owners succeed. Outside of work and family time, Otoño enjoys running, audiobooks and playing music.

Richard Grossman

Security / Software + Apps / Technologist

Richard Grossman is a recognized technology leader, developing software for multi-national companies like Bank of America, Gap, Disney, Microsoft and more. He’s a speaker at technology events, leader of technology groups, active in the startup community, and an expert in business and financial services software.   

Richard is currently a developer for an online and mobile app company. Recent experiences include being an instructor at General Assembly for the Web Development Immersive course, 5 years at a hedge fund, and 2 years at a mobile application startup. He brings his knowledge of technology, development, security, analytics, funding, and business to the table… as well as his big laugh.

Contact Us

Give us a shout!

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