ABOUT

Seven Blocks Design

Seven Blocks Design is about using design for engagement and communication between our clients and their audience.

Seven Blocks Design is about the concept of building blocks for design-focused branding and marketing.

Inspired by other “seven blocks” philosophies on social media and user experience, founder Diana Hobstetter based the company name on the concept of building blocks as a foundation to growth.

Diana Hobstetter

Diana is an all-around creative person who has been involved with art and design, branding and marketing, as well as music and performance. She draws from her varied experience to work with businesses to develop their brands and online presences. Diana started creating websites in the mid-1990s and as website development evolved she added WordPress, Squarespace, Shopify and social media marketing to her skillset.

A vibrant and empathetic person, Diana understands and inspires her clients. She is a firm believer in empowering people to take charge of their communication with their audience, and loves teaching people to utilize technologies to build brand loyalty.

Design Companies

Seven Blocks Design 2012-Present

Rebranded design business to focus on providing online presence solutions to businesses, including WordPress, Squarespace, and Shopify websites, social media solutions, and training clients to take control of their online presence.

Second Street Design Studio 2002-2011

First design business with a focus on html sites for small businesses and organizations.

Tech III, Inc. 1997-2001

Art Director & Web Designer at tech company.

Design Courses

WooCommerce Meetups (2015)
WordCamp (2014, 2013, 2012)
Aquent Gymnasium: CSS (2014)
Adobe Live: Illustrator (2014)
Google Analytics (2014)
Yelp for Business (2014)
Social Media for Designers (2014)
SoCalUX Camp (2013)
Moving WordPress (2013)
Responsive Design CSS3 & HTML5 (2012)
Adobe Creative Now with Adobe’s Terry White (2012)
Social Media for Businesses (2013)
Photoshop Painting with Jack Davis (2012)
Adobe Edge (2012)
WordPress Child Themes (2012)

Open Studio: Artists Online (1997)

Program funded by the National Endowment of the Arts to teach artists and arts organizations to develop websites.

Other Experience

Musician 2005-Present

Mrs. Hobbs (Singer/Accordionist), Ketchup Soup, The Ooks of Hazzard, and more

Visual Artist 1990-2005

Paintings, Mixed Media, Digital Prints

Non-Profit Art Organization Co-Founder 1990-1991

France: Art Cooperative to present concerts, exhibitions, and theatrical performances on a barge on the River Seine, outside of Paris

Event Organizer 2005-2012

Elementary School Art Program (PTA Reflections)
Music events (ranging from 3-17 bands per event)

Arts Administrator 1986-1990

England: Arts Council of Great Britain, The Royal Academy of Arts, Angela Flowers Gallery

Degree

Bowdoin College 1982-1986

BA in Fine Arts, Graduated Cum Laude
Included Semester Abroad at Syracuse University, London, England

Professional Affiliations

SoCal & Hollywood WordPress Users Groups
LA WooCommerce User Group
LA Web Developers Group
LA Adobe User Group
LA Photoshop Users Group
LA User Experience Group

Keywords

Web Design
WordPress
Squarespace
Shopify
Content Management Systems (CMS)
User Experience
Branding
Logo Design
Print Design
Social Media
Online Strategy
Training

RESUME