ABOUT
Seven Blocks Design
Seven Blocks Design is about using design for engagement and communication between our clients and their audience.
Seven Blocks Design is about the concept of building blocks for design-focused branding and marketing.
Inspired by other “seven blocks” philosophies on social media and user experience, founder Diana Hobstetter based the company name on the concept of building blocks as a foundation to growth.

Diana Hobstetter
Diana is an all-around creative person who has been involved with art and design, branding and marketing, as well as music and performance. She draws from her varied experience to work with businesses to develop their brands and online presences. Diana started creating websites in the mid-1990s and as website development evolved she added WordPress, Squarespace, Shopify and social media marketing to her skillset.
A vibrant and empathetic person, Diana understands and inspires her clients. She is a firm believer in empowering people to take charge of their communication with their audience, and loves teaching people to utilize technologies to build brand loyalty.
Seven Blocks Design 2012-Present
Rebranded design business to focus on providing online presence solutions to businesses, including WordPress, Squarespace, and Shopify websites, social media solutions, and training clients to take control of their online presence.
Second Street Design Studio 2002-2011
First design business with a focus on html sites for small businesses and organizations.
Tech III, Inc. 1997-2001
Art Director & Web Designer at tech company.
- WooCommerce Meetups (2015)
- WordCamp (2014, 2013, 2012)
- Aquent Gymnasium: CSS (2014)
- Adobe Live: Illustrator (2014)
- Google Analytics (2014)
- Yelp for Business (2014)
- Social Media for Designers (2014)
- SoCalUX Camp (2013)
- Moving WordPress (2013)
- Responsive Design CSS3 & HTML5 (2012)
- Adobe Creative Now with Adobe’s Terry White (2012)
- Social Media for Businesses (2013)
- Photoshop Painting with Jack Davis (2012)
- Adobe Edge (2012)
- WordPress Child Themes (2012)
Open Studio: Artists Online (1997)
Program funded by the National Endowment of the Arts to teach artists and arts organizations to develop websites.
Musician 2005-Present
Mrs. Hobbs (Singer/Accordionist), Ketchup Soup, The Ooks of Hazzard, and more
Visual Artist 1990-2005
Paintings, Mixed Media, Digital Prints
Non-Profit Art Organization Co-Founder 1990-1991
France: Art Cooperative to present concerts, exhibitions, and theatrical performances on a barge on the River Seine, outside of Paris
Event Organizer 2005-2012
- Elementary School Art Program (PTA Reflections)
- Music events (ranging from 3-17 bands per event)
Arts Administrator 1986-1990
England: Arts Council of Great Britain, The Royal Academy of Arts, Angela Flowers Gallery
Bowdoin College 1982-1986
BA in Fine Arts, Graduated Cum Laude
Included Semester Abroad at Syracuse University, London, England
- SoCal & Hollywood WordPress Users Groups
- LA WooCommerce User Group
- LA Web Developers Group
- LA Adobe User Group
- LA Photoshop Users Group
- LA User Experience Group
Web Design
WordPress
Squarespace
Shopify
Content Management Systems (CMS)
User Experience
Branding
Logo Design
Print Design
Social Media
Online Strategy
Training
